|From Robert Sabuda's Beauty and the Beast|
Try doing that on a Kindle!
The downside of pop-up books is that they fall apart. If you think your kids are hard on pop-up books, guess what happens in a bookstore? Aside from collectors, who usually know how to treat a book properly, customers by the hundreds open these works of art and play with them, and they're, well... a mess.
Our display copy of Star Wars A Pop-Up Guide to the Galaxy by Matthew Reinhart keeps bursting open. Many of the pages are bent or torn.
And there's no way we can sell books that have suffered this kind of abuse.
Every pop-up book needs to come with a display copy.
Perfumes and lotions have testers. Why not pop-up books?
Let customers open the display copy all they want. The copies for sale should be double-shrinkwrapped so they can't be ruined. Sadly, only a handful of pop-ups, usually from the major publishers, come with an extra copy (at no charge to the bookstore) for display. If there's no display copy, inevitably customers will ask me to open one. Or they'll just go ahead and help themselves.
This DC Super Heroes pop-up came with its own cardboard stand and a free display copy -- and in a clever move, the publisher included sticky tape on the spine so it's a permanent part of the stand and can't be taken away.
What do you think? Are pop-up books just for collectors? Have you ever purchased a pop-up book? Did your kids get enough enjoyment out of it before it fell apart? And when e-readers become the norm, will pop-up books still be published? Would you miss them if they weren't?