In the December 4, 2012 issue of Shelf Awareness, in an article on YA authors and their social media platforms, Andrea Cremer (author of Nightshade and its sequels) admits she started out with a blog, but "now finds that medium too slow and relies primarily on Facebook and Twitter."
She also says her "social media activity takes up three to four hours of her day." And that's without blogging!
Further evidence that blogging is losing its appeal: several of the authors I follow have essentially stopped blogging. The last time Maureen Johnson (Name of the Star) posted to her blog was five months ago. Yet you can find the Queen of Teen on Twitter nearly every waking hour of the day. Laurie Halse Anderson also hasn't blogged for five months. Mike Jung (Geeks, Girls, and Secret Identities) is another author with a Twitter empire. His last blog post was Feb 23, certainly recent enough. Yet the one before that was Oct 7, 2012!
What does this mean?
I think it means the future of blogging is Twitter and Facebook! The internet is changing our brains and the way we process information. People simply don't have the patience to read long blog posts anymore (Go on, admit it, you've skimmed more than one of my longer posts -- and yes, I've probably skimmed one or more of some other blogger's posts. Not yours! No!). And it's possible that LinkedIn, Google+, Tumblr and especially Pinterest also vie for a portion of your allotted social media time. When does anyone have time to write or read books?
Wait until Facebook buys out Twitter and they'll be the same thing. Then it will be one looming tower of babble.
What do you think?